Jordan Seiler - Collisions, exhibition view
Are you aware of the number of poster ads you see every day? Nobody is. But imagine going through your day and suddenly seeing something else instead of a poster - an image, a visual other than an ad. Now, immerse yourself into this moment of realization and try to grasp what you are seeing. Is it art? Well - does it make you think?
This exact moment, when a person’s consciousness and the abstract, unspecific visual message collide is what drives Jordan Seiler forward. Such a thought-provoking encounter with an alternative visual reality is one of the main goals of his artistic activity, embodied in the series titled “Collisions”. As a logical continuation of the artist’s work, “Collisions” project was developed during 2016 with Jordan Seiler fervently photo-documenting every step of the public action. Determined to inspire the people of the city to recognize the amount of advertising spaces around them, he endeavored to replace a number of these ads with large, patterned placards, providing a different setting from the usual horde of promotional messages. Seiler’s posters are “simple, yet striking” and impossible to overlook. They lead subtly towards the realization of the scope and power of advertising and at the same time, enable the viewer to imagine the city without it. “It's my hope that this brief revelation might offer viewers a unique opportunity to imagine their city again, with alternative forms of visual expression based on their own needs”, says the artist, showing a distinctly activist nature of his work.
