Selected artworks

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Unveiling Beauty

As points of reference in the fashion industry, Fashion Weeks form and lay down specific standards of aesthetics and beauty, and market them via their advertising: just one more strategy in the globalisation of Western consumer culture.

The beauty-cult is as firmly established on the catwalks of every Fashion Week as it is in the advertising they generate. The fashion industry uses the body as a tool in order to sell products, sell consumerism. The image of the body in advertisements limits and oppresses an individual’s true beauty, concealing it behind the false rhetoric of its own liberation.

In a new project, Unveiling Beauty, Vermibus will reflect on this use of the body, and on standards of beauty imposed from above, within the framework of the Fashion Week circuit, via a new series of public interventions. Unveiling Beauty, as the name suggests, reveals the beauty that lies hidden behind the make-up and the retouching that are used within the fashion industry and also as it publicly stages itself through advertising.

Next September, Vermibus will follow the route of the most influential Fashion Weeks, travelling to New York, London, Milan and Paris. And he will analyse and reveal the true beauty that lies hidden behind the various campaigns that are forced upon the public spaces of these cities.


Berlin based artist Vermibus collects advertising posters from bus shelters. These ads become the base material for his work. By employing a solvent and manipulating the existing ink, he brushes away the faces and flesh of the models appearing in the posters, as well as the brand logos. Once the transformation is complete, he then reintroduces the adverts back into their original contexts.

Vermibus dehumanises the figures that were already depersonalised, as a means of launching a strident social critique against the advertising industry. The street is central to the message of Vermibus’ work, and it is where his art begins and ends.

Selected exhibitions

  • 2015 · Group Show “Grand Opening” · OPEN WALLS Gallery · Berlin
  • 2015 · Urbanart Biennale 2015 · Weltkulturerbe Völklinger Hütte · Völklingen
  • 2014 · Group Show “POSITIONS” · OPEN WALLS Gallery · Berlin
  • 2014 · Solo Show “La Estética del Dolor” · La Taché Gallery · Barcelona
  • 2013 · Platoon Kunsthalle · Première of Vermibus’ video Dissolving Europe · Berlin
  • 2013 · Art fair Cologne (Solo show) curated by OPEN WALLS Gallery · Cologne
  • 2013 · Escape The Golden Cage (group show) · Palais Kinsky · Vienna
  • 2013 · Stroke#7 Art Fair · OPEN WALLS Gallery · Munich
  • 2013 · Dissidents (group show) · OPEN WALLS Gallery · Berlin
  • 2012 · Unmasking Kate (solo show) · Moniker Art Fair · London
  • 2012 · Stroke#6 Art Fair · OPEN WALLS Gallery · Berlin
  • 2012 · Intervention · C/O Berlin · Berlin
  • 2012 · Showcase Reboot · Platoon Kunsthalle · Berlin
  • 2012 · Paris Zone Libre (group show) · OPEN WALLS Gallery · Paris
  • 2012 · Solo Show · Weinmeisterstrasse · Berlin
  • 2012 · Berlinale · Street Intervention · Berlin
  • 2012 · Solo Show · Görlitzer Bahnhof · Berlin
  • 2012 · Solo Show · U-bahn Schönleinstrasse · Berlin
  • 2012 · Bread & Butter · Street Intervention · Berlin
  • 2011 · Bread & Butter · Street Intervention · Berlin (Germany)
  • 2011 · Solo Show · U-bahn Leinestrasse · Berlin (Germany)

Selected press