In an effort to examine the issue of over-consumption, “Buy Nothing Day” began in 1992 by artist Ted Dave, and participants were asked to refrain from purchasing goods for 24hrs. 22 years later this single act of defiance has grown into a worldwide movement that now takes place in 65 countries and includes thousands of participants. We have begun “NO AD Day” in solidarity with the “Buy Nothing Day” movement, and as an extension of our activist projects dealing with outdoor advertising in Public Space. Participants in “NO AD Day” are asked to remove as much outdoor advertising as they can the day before Buy Nothing Day, in an effort to eliminate the commercial media messages which dominate our public spaces.
We believe that curbing our over-consumption requires we take a hard look at the commercial messages which dominate all media outlets, and whose conceits we cannot escape. We also believe that extraditing ourselves from the commercial media system is the best way to gain control over our consumption behaviors. Our public spaces, dominated by commercial media, make gaining distance impossible. By eliminating the commercial media which dominate our public spaces we can begin to more fully gain control of our desire to consume, and address the issues surrounding “Buy Nothing Day”, and the rampant over consumption which threatens our civilization.
“NO AD Day” is about controlling the over saturation of our minds and environment by commercial media, so that we might address our consumptive needs in a more meaningful and productive way.